Integrated marketing campaign for: Teens Pte Ltd.

• Main Authors: Chan, Jamie., Seah, Joseph., Sum, Karen., Yong, Hanson.
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1399
• Institution: Nanyang Technological University

This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers.