Integrated marketing campaign for: Teens Pte Ltd.

• المؤلفون الرئيسيون: Chan, Jamie., Seah, Joseph., Sum, Karen., Yong, Hanson.
• مؤلفون آخرون: Lee, Chun Wah
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1399

This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers.