Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.

• Main Authors: Lin, Yuebin., Lee, Jasmine Meijin., Ng, Yiqing., Goh, Sylvia Sze Mein.
• Other Authors: Karan, Kavita
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1132
• Institution: Nanyang Technological University

A 12-week long educational and public awareness campaign concerning youth runaways in the western region of Singapore, aimed to communicate the dangers and alternatives of running away, in particular to at-risk youths aged between 12-18 years and the general public.