Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.

Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.

A 12-week long educational and public awareness campaign concerning youth runaways in the western region of Singapore, aimed to communicate the dangers and alternatives of running away, in particular to at-risk youths aged between 12-18 years and the general public.

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Bibliographic Details
Main Authors: Lin, Yuebin., Lee, Jasmine Meijin., Ng, Yiqing., Goh, Sylvia Sze Mein.
Other Authors: Karan, Kavita
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1132
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Institution: Nanyang Technological University
Description
Summary:A 12-week long educational and public awareness campaign concerning youth runaways in the western region of Singapore, aimed to communicate the dangers and alternatives of running away, in particular to at-risk youths aged between 12-18 years and the general public.

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