Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.

A 12-week long educational and public awareness campaign concerning youth runaways in the western region of Singapore, aimed to communicate the dangers and alternatives of running away, in particular to at-risk youths aged between 12-18 years and the general public.

Saved in:

Bibliographic Details
Main Authors:	Lin, Yuebin., Lee, Jasmine Meijin., Ng, Yiqing., Goh, Sylvia Sze Mein.
Other Authors:	Karan, Kavita
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1132
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1132
record_format	dspace
spelling	sg-ntu-dr.10356-11322019-12-10T11:14:42Z Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign. Lin, Yuebin. Lee, Jasmine Meijin. Ng, Yiqing. Goh, Sylvia Sze Mein. Karan, Kavita Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications A 12-week long educational and public awareness campaign concerning youth runaways in the western region of Singapore, aimed to communicate the dangers and alternatives of running away, in particular to at-risk youths aged between 12-18 years and the general public. Bachelor of Communication Studies 2008-09-10T07:14:44Z 2008-09-10T07:14:44Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1132 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Lin, Yuebin. Lee, Jasmine Meijin. Ng, Yiqing. Goh, Sylvia Sze Mein. Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.
description	A 12-week long educational and public awareness campaign concerning youth runaways in the western region of Singapore, aimed to communicate the dangers and alternatives of running away, in particular to at-risk youths aged between 12-18 years and the general public.
author2	Karan, Kavita
author_facet	Karan, Kavita Lin, Yuebin. Lee, Jasmine Meijin. Ng, Yiqing. Goh, Sylvia Sze Mein.
format	Final Year Project
author	Lin, Yuebin. Lee, Jasmine Meijin. Ng, Yiqing. Goh, Sylvia Sze Mein.
author_sort	Lin, Yuebin.
title	Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.
title_short	Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.
title_full	Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.
title_fullStr	Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.
title_full_unstemmed	Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.
title_sort	integrated marketing communications (imc) campaign for student advisory centre's youth anti-run away campaign.
publishDate	2008
url	http://hdl.handle.net/10356/1132
_version_	1681045131134763008

Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.

Similar Items