TAKE FLITE : an integrated communication campaign on promoting creativty among ITE East students

• Main Authors: Tan, Sze Yin, Wong, Zijia, Xia, Jingjing
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1028
• Institution: Nanyang Technological University

This work seeks to incorporate creativity in the students of the Institute of Technical Education (ITE) through methods best suited to their learning styles.