An integrated marketing communications campaign for Mc Cafe

• المؤلفون الرئيسيون: Co, Clarisse Joy O., Lora, Lorainne D.C., Ong, Carla Angeli A., Sumayo, Christian John A., Yung, John Carlo C.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2012
• الموضوعات: Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/18159

McCafé is a coffeehouse chain owned by McDonalds. The coffeehouse offers hot and cold beverages that cater not only to coffee drinkers, but to non-coffee drinkers as well. Based on the groups surveys and interviews, McCafé is a well-known brand but most people do not buy their products because the...