An integrated marketing communications campaign for Mc Cafe
McCafé is a coffeehouse chain owned by McDonalds. The coffeehouse offers hot and cold beverages that cater not only to coffee drinkers, but to non-coffee drinkers as well. Based on the groups surveys and interviews, McCafé is a well-known brand but most people do not buy their products because the...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18159 |
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| Institution: | De La Salle University |
| Language: | English |