An integrated marketing communications campaign for Boysen KnoxOut

• Main Authors: Alimario, Alimario Kristian M., Javellana, Kim Sheba A., San Antonio, Jenell P., Torres, Tracy Angelique T., Yabut, Aristotle John A.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18071
• Institution: De La Salle University

Since 1960, Pacific Paint has been contributing innovations in the paint industry. These continuous innovations helped Pacific Paint become the leading paint manufacturer in the Philippines today. In 2009, they launched a revolutionary product, which is a first of its kind. Boysen KNOxOUT is conside...