An integrated marketing communications campaign for Boysen KnoxOut
Since 1960, Pacific Paint has been contributing innovations in the paint industry. These continuous innovations helped Pacific Paint become the leading paint manufacturer in the Philippines today. In 2009, they launched a revolutionary product, which is a first of its kind. Boysen KNOxOUT is conside...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2011
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18071 |
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| Institution: | De La Salle University |
| Language: | English |