An integrated marketing communications campaign for Tanduay Cocktails

• Main Authors: Aquino, Ivy Rose A., Baruelo, Adrian John B., Caritativo, Cristina Micaela G., De Castro, Joanna Christina Marie J., Maniego, Gianelle Ann G.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18188
• Institution: De La Salle University

This Integrated Marketing Communications campaign was designed as a formal launch of Tanduay Cocktails. The campaign's objectives are: 1.) To boost awareness of the entry of Tanduay Cocktails in the alcoholic beverage industry in 60% of consumers ages 21-27, predominantly female, in the socio-e...