An integrated marketing communications campaign for SM Green Bag

SM Supermarket is the leading company in grocery retailing in the Philippines. Given this, SM contributes a huge amount of plastic waste all over the country. To address the growing problem of the environment caused by single-use plastic bags, it launched the Green Bag campaign last 2007. It was par...

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Bibliographic Details
Main Authors: Chan, Mary Gyen, Dela Cuesta, Joanna Marie, Ocampo, Aziel
Format: text
Language:English
Published: Animo Repository 2011
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18182
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Institution: De La Salle University
Language: English