An integrated marketing communications campaign for SM Green Bag
SM Supermarket is the leading company in grocery retailing in the Philippines. Given this, SM contributes a huge amount of plastic waste all over the country. To address the growing problem of the environment caused by single-use plastic bags, it launched the Green Bag campaign last 2007. It was par...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2011
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18182 |
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| Institution: | De La Salle University |
| Language: | English |