Live It Up!: An integrated marketing communications campaign for Lee
The jeans industry in the Philippines continues to grow as jeans has become a staple clothing all over the world. Jeans has become a statement, a fashion identity for most people and it is something everyone has. In fact, it has become a mainstream culture of today's generation. The shift in sp...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2011
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18058 |
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| Institution: | De La Salle University |
| Language: | English |