Man up with Gatsby styling wax: Integrated marketing communications campaign for Mandom Philippines Corporation
Gatsby is the current market leader in the Philippines under the styling wax and pomade category. However, Nielsen reported a 4% decline in its market share from 2012 to 2013. A recent survey by the campaign proponents also showed that Gatsby is not the top-of-mind brand for the male college student...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2014
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18168 |
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| Institution: | De La Salle University |
| Language: | English |