An integrated marketing communications campaign for Fita

• Main Authors: Castillo, Lolita Anne T., Lugtu, Marie Ces R., Mayuga, Rafe Nathan R., Reyes, Felicia Mariel F., Tabora, Diandra Albertin K.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18197
• Institution: De La Salle University

Fita Cracker first emerged in the market during the 1950s after World War II. It is a brand under Monde M.Y. San Corporation, a subsidiary company of Monde Nissin Corporation. It was a cracker that was different from the existing brands because of its sweet and salty taste and round shape. The Crack...