An integrated marketing communications campaign for Fita

• المؤلفون الرئيسيون: Castillo, Lolita Anne T., Lugtu, Marie Ces R., Mayuga, Rafe Nathan R., Reyes, Felicia Mariel F., Tabora, Diandra Albertin K.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2012
• الموضوعات: Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/18197

Fita Cracker first emerged in the market during the 1950s after World War II. It is a brand under Monde M.Y. San Corporation, a subsidiary company of Monde Nissin Corporation. It was a cracker that was different from the existing brands because of its sweet and salty taste and round shape. The Crack...