An integrated marketing communications campaign for SKFI
Trust is an important currency in real estate brokerage. As a service, there is a great deal of intangibility in brokerage that forces customers to seek for explicit and implicit cues to properly evaluate a service provider. Persuading its target market to consider Santos Knight Frank as its broker...
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| Format: | text |
| Language: | English |
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Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6317 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13357/viewcontent/Abellanosa_LouiesPaolo_11793465_edited.pdf |
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| Institution: | De La Salle University |
| Language: | English |