An integrated marketing communications campaign for Boysen KnoxOut

Since 1960, Pacific Paint has been contributing innovations in the paint industry. These continuous innovations helped Pacific Paint become the leading paint manufacturer in the Philippines today. In 2009, they launched a revolutionary product, which is a first of its kind. Boysen KNOxOUT is conside...

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Bibliographic Details
Main Authors: Alimario, Alimario Kristian M., Javellana, Kim Sheba A., San Antonio, Jenell P., Torres, Tracy Angelique T., Yabut, Aristotle John A.
Format: text
Language:English
Published: Animo Repository 2011
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18071
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Institution: De La Salle University
Language: English
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