An integrated marketing communications campaign for Vita Milk
Despite the lack of effort in advertising, Vitamilk has established itself as the leading soy milk brand. Because of this, it is believed that Vitamilk is now ready to tap into a new market which is the ready-to-drink tea consumers. Due to the increasing health and wellness trend in the country, man...
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Main Authors: | , , , , |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2012
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18214 |
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Institution: | De La Salle University |
Language: | English |