An integrated marketing communications campaign for Vita Milk

• Main Authors: Cayao, Criselda Jane R., Dionisio, Natalla Patrich C., Maske, Rhalyn Claire B., Perez, Jed Mikhail C., Sadian, Daisy Lili A.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18214
• Institution: De La Salle University

Despite the lack of effort in advertising, Vitamilk has established itself as the leading soy milk brand. Because of this, it is believed that Vitamilk is now ready to tap into a new market which is the ready-to-drink tea consumers. Due to the increasing health and wellness trend in the country, man...