A proposed integrated marketing communications campaign for the Department of Tourism

The Department of Tourism (DOT) is the Philippine governments executive body responsible for the regulation of the tourism industry and the promotion of the Philippines as a tourist destination. The department has produced multiple campaigns throughout the years with domestic tourism promotional cam...

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Bibliographic Details
Main Author: San Diego, Gerard Kyle D.
Format: text
Language:English
Published: Animo Repository 2009
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4413
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Institution: De La Salle University
Language: English