A proposed integrated marketing communications campaign for the Department of Tourism
The Department of Tourism (DOT) is the Philippine governments executive body responsible for the regulation of the tourism industry and the promotion of the Philippines as a tourist destination. The department has produced multiple campaigns throughout the years with domestic tourism promotional cam...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2009
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4413 |
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| Institution: | De La Salle University |
| Language: | English |
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