Online Campaigns: The New Way Marketers Can Reach Out to Chinese Consumers
As the number of netizens in China continues to increase at a torrid pace -- reaching more than 140 million users by early 2007 -- companies keep searching for ways to incorporate the Internet into their marketing campaigns. Through interactive digital marketing, companies hope they can tap into the...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/316 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1315&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |