Online Campaigns: The New Way Marketers Can Reach Out to Chinese Consumers
As the number of netizens in China continues to increase at a torrid pace -- reaching more than 140 million users by early 2007 -- companies keep searching for ways to incorporate the Internet into their marketing campaigns. Through interactive digital marketing, companies hope they can tap into the...
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2007
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sg-smu-ink.ksmu-13152018-07-09T03:59:41Z Online Campaigns: The New Way Marketers Can Reach Out to Chinese Consumers Knowledge@SMU As the number of netizens in China continues to increase at a torrid pace -- reaching more than 140 million users by early 2007 -- companies keep searching for ways to incorporate the Internet into their marketing campaigns. Through interactive digital marketing, companies hope they can tap into the growing trend of online participation by Chinese consumers and thus influence public perception of their brands. China Knowledge@Wharton interviewed experts in the field and looked at consumer brands, like Pepsi and Samsung, that are at the forefront of efforts to engage consumers in the creative process. 2007-03-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/316 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1315&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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English |
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Business Marketing |
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Business Marketing Knowledge@SMU Online Campaigns: The New Way Marketers Can Reach Out to Chinese Consumers |
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As the number of netizens in China continues to increase at a torrid pace -- reaching more than 140 million users by early 2007 -- companies keep searching for ways to incorporate the Internet into their marketing campaigns. Through interactive digital marketing, companies hope they can tap into the growing trend of online participation by Chinese consumers and thus influence public perception of their brands. China Knowledge@Wharton interviewed experts in the field and looked at consumer brands, like Pepsi and Samsung, that are at the forefront of efforts to engage consumers in the creative process. |
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Knowledge@SMU |
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Knowledge@SMU |
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Knowledge@SMU |
| title |
Online Campaigns: The New Way Marketers Can Reach Out to Chinese Consumers |
| title_short |
Online Campaigns: The New Way Marketers Can Reach Out to Chinese Consumers |
| title_full |
Online Campaigns: The New Way Marketers Can Reach Out to Chinese Consumers |
| title_fullStr |
Online Campaigns: The New Way Marketers Can Reach Out to Chinese Consumers |
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Online Campaigns: The New Way Marketers Can Reach Out to Chinese Consumers |
| title_sort |
online campaigns: the new way marketers can reach out to chinese consumers |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2007 |
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https://ink.library.smu.edu.sg/ksmu/316 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1315&context=ksmu |
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