LOHAS: Marketing a green and sustainable way of living
What prompted former corporate warriors like Adam Horler and Tay Lai Hock trade their suits for t-shirts and embrace a new way of life with green and sustainability as its central tenet? It is LOHAS, or Lifestyle of Health and Sustainability, described as a “biggest market you’ve never heard of”. In...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/308 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1307&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |