LOHAS: Marketing a green and sustainable way of living

What prompted former corporate warriors like Adam Horler and Tay Lai Hock trade their suits for t-shirts and embrace a new way of life with green and sustainability as its central tenet? It is LOHAS, or Lifestyle of Health and Sustainability, described as a “biggest market you’ve never heard of”. In...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Online Access:https://ink.library.smu.edu.sg/ksmu/308
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1307&context=ksmu
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Institution: Singapore Management University
Language: English
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