LOHAS: Marketing a green and sustainable way of living
What prompted former corporate warriors like Adam Horler and Tay Lai Hock trade their suits for t-shirts and embrace a new way of life with green and sustainability as its central tenet? It is LOHAS, or Lifestyle of Health and Sustainability, described as a “biggest market you’ve never heard of”. In...
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2010
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sg-smu-ink.ksmu-13072018-07-09T03:54:12Z LOHAS: Marketing a green and sustainable way of living Knowledge@SMU What prompted former corporate warriors like Adam Horler and Tay Lai Hock trade their suits for t-shirts and embrace a new way of life with green and sustainability as its central tenet? It is LOHAS, or Lifestyle of Health and Sustainability, described as a “biggest market you’ve never heard of”. In a recent talk at SMU, Horler and Tay share what is their motivation, what is the appeal of LOHAS, and how are they marketing this concept to bring more converts on board. 2010-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/308 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1307&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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Singapore |
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InK@SMU |
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English |
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Business Marketing |
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Business Marketing Knowledge@SMU LOHAS: Marketing a green and sustainable way of living |
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What prompted former corporate warriors like Adam Horler and Tay Lai Hock trade their suits for t-shirts and embrace a new way of life with green and sustainability as its central tenet? It is LOHAS, or Lifestyle of Health and Sustainability, described as a “biggest market you’ve never heard of”. In a recent talk at SMU, Horler and Tay share what is their motivation, what is the appeal of LOHAS, and how are they marketing this concept to bring more converts on board. |
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text |
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Knowledge@SMU |
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Knowledge@SMU |
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Knowledge@SMU |
| title |
LOHAS: Marketing a green and sustainable way of living |
| title_short |
LOHAS: Marketing a green and sustainable way of living |
| title_full |
LOHAS: Marketing a green and sustainable way of living |
| title_fullStr |
LOHAS: Marketing a green and sustainable way of living |
| title_full_unstemmed |
LOHAS: Marketing a green and sustainable way of living |
| title_sort |
lohas: marketing a green and sustainable way of living |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2010 |
| url |
https://ink.library.smu.edu.sg/ksmu/308 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1307&context=ksmu |
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