An integrated marketing communications campaign for Airphil Express

Flying used to be something exclusively for the elite, something that used to be associated with the business travelers, affluent families, and the privileged youth. However, with the emergence of low-cost carriers, the airline industry has opened itself to a wider market from various social classes...

Full description

Saved in:
Bibliographic Details
Main Authors: Bucag, Patricia Lourdes B., Cusi, Melba Hannah Teresa T., Figueroa, John Vincent B., Lagman, Patricia Isabel M.B., Stelton, John Frederick V.
Format: text
Language:English
Published: Animo Repository 2011
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18166
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English