An integrated marketing communications campaign for Airphil Express

• Main Authors: Bucag, Patricia Lourdes B., Cusi, Melba Hannah Teresa T., Figueroa, John Vincent B., Lagman, Patricia Isabel M.B., Stelton, John Frederick V.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18166
• Institution: De La Salle University

Flying used to be something exclusively for the elite, something that used to be associated with the business travelers, affluent families, and the privileged youth. However, with the emergence of low-cost carriers, the airline industry has opened itself to a wider market from various social classes...