Just like you're there: An advertising campaign for McDelivery

McDonald's is one of the most recognized and valuable brands in the world, and here in the Philippines, it has undoubtedly captured a significant share of 14.7% (as of 2009) in the fast food market. McDonald's guarantees quality standards in their operations, promising their customers an e...

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Bibliographic Details
Main Author: Garcia, Andrea Jomina T.
Format: text
Language:English
Published: Animo Repository 2011
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18080
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Institution: De La Salle University
Language: English