An advertising campaign for Doublemint

• Main Authors: Dayrit, Ryan Christopher, Gadia, Shirley Joy, Gatbonton, Bernard Joseph
• 格式: text
• 語言: English
• 出版: Animo Repository 2004
• 主題: Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_bachelors/17624

THE confectionary, industry is said to be growing between 3% to 5 % annually, with approximately 50,000 tons of confectionary (about 65% are sugar and gum products) being consumed by Filipinos every year. Doublemint® has indeed benefited from this, taking about 21 % market share. Altough, recent ma...