An integrated marketing communications campaign for Mc Cafe

• Main Authors: Co, Clarisse Joy O., Lora, Lorainne D.C., Ong, Carla Angeli A., Sumayo, Christian John A., Yung, John Carlo C.
• 格式: text
• 語言: English
• 出版: Animo Repository 2012
• 主題: Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_bachelors/18159
• 機構: De La Salle University

McCafé is a coffeehouse chain owned by McDonalds. The coffeehouse offers hot and cold beverages that cater not only to coffee drinkers, but to non-coffee drinkers as well. Based on the groups surveys and interviews, McCafé is a well-known brand but most people do not buy their products because the...