An integrated marketing communications campaign for smart water closet from HCG

This paper is an integrated marketing communications for a new smart water closet from Hocheng Philippines Corporation (HCG) for one year. The purpose of the paper is to present marketing communication tools that are accepted by the target market within the industry and its market standards. And the...

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Bibliographic Details
Main Author: Cheng, Yung-Hsin
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/65
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Institution: De La Salle University
Language: English