Project ACM : an integrated marketing solution for the Asian Civilisations Museum.

• Main Authors: Chong, Siew Yen., Ngoh, Grace Ying Hui., Lee, Eugene Kee Puay.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1315
• Institution: Nanyang Technological University

Project ACM is a report aimed at revealing how integrated marketing communicaitons can be effective in promoting a museum, and satisfying its publics, specifically the youth market aged 13 - 25.