Project ACM : an integrated marketing solution for the Asian Civilisations Museum.

Project ACM : an integrated marketing solution for the Asian Civilisations Museum.

Project ACM is a report aimed at revealing how integrated marketing communicaitons can be effective in promoting a museum, and satisfying its publics, specifically the youth market aged 13 - 25.

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Bibliographic Details
Main Authors:	Chong, Siew Yen., Ngoh, Grace Ying Hui., Lee, Eugene Kee Puay.
Other Authors:	Wee Kim Wee School of Communication and Information
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1315
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Institution:	Nanyang Technological University

Description
Summary:	Project ACM is a report aimed at revealing how integrated marketing communicaitons can be effective in promoting a museum, and satisfying its publics, specifically the youth market aged 13 - 25.