A safer spin

• Main Authors: Chew, Audrey Xin Ying, Chia, Nicholas Wei De, Siew, Ming Li, Wee, Hong Liang
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns; Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: https://hdl.handle.net/10356/165277
• Institution: Nanyang Technological University

This paper presents A Safer Spin, a public health communication campaign that seeks to reduce the occurrence of spinning-induced ER. Rhythmic cycling, commonly referred to as “spinning” in Singapore, is a group indoor cycling workout performed on stationary bikes with a rhythmic element. While prove...