Project ACM : an integrated marketing solution for the Asian Civilisations Museum.

Project ACM is a report aimed at revealing how integrated marketing communicaitons can be effective in promoting a museum, and satisfying its publics, specifically the youth market aged 13 - 25.

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Bibliographic Details
Main Authors:	Chong, Siew Yen., Ngoh, Grace Ying Hui., Lee, Eugene Kee Puay.
Other Authors:	Wee Kim Wee School of Communication and Information
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1315
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1315
record_format	dspace
spelling	sg-ntu-dr.10356-13152019-12-10T11:33:06Z Project ACM : an integrated marketing solution for the Asian Civilisations Museum. Chong, Siew Yen. Ngoh, Grace Ying Hui. Lee, Eugene Kee Puay. Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Project ACM is a report aimed at revealing how integrated marketing communicaitons can be effective in promoting a museum, and satisfying its publics, specifically the youth market aged 13 - 25. Bachelor of Communication Studies 2008-09-10T07:16:10Z 2008-09-10T07:16:10Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/1315 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Chong, Siew Yen. Ngoh, Grace Ying Hui. Lee, Eugene Kee Puay. Project ACM : an integrated marketing solution for the Asian Civilisations Museum.
description	Project ACM is a report aimed at revealing how integrated marketing communicaitons can be effective in promoting a museum, and satisfying its publics, specifically the youth market aged 13 - 25.
author2	Wee Kim Wee School of Communication and Information
author_facet	Wee Kim Wee School of Communication and Information Chong, Siew Yen. Ngoh, Grace Ying Hui. Lee, Eugene Kee Puay.
format	Final Year Project
author	Chong, Siew Yen. Ngoh, Grace Ying Hui. Lee, Eugene Kee Puay.
author_sort	Chong, Siew Yen.
title	Project ACM : an integrated marketing solution for the Asian Civilisations Museum.
title_short	Project ACM : an integrated marketing solution for the Asian Civilisations Museum.
title_full	Project ACM : an integrated marketing solution for the Asian Civilisations Museum.
title_fullStr	Project ACM : an integrated marketing solution for the Asian Civilisations Museum.
title_full_unstemmed	Project ACM : an integrated marketing solution for the Asian Civilisations Museum.
title_sort	project acm : an integrated marketing solution for the asian civilisations museum.
publishDate	2008
url	http://hdl.handle.net/10356/1315
_version_	1681041910050848768

Project ACM : an integrated marketing solution for the Asian Civilisations Museum.

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