Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.

Integrated Marketing Communications (IMC) campaign for the Singapore Art Museum.

This report consists of a proposal for an integrated marketing communications campaign that is designed for Singapore Art Museum in order to improve their present marketing strategy.

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Bibliographic Details
Main Authors: Chong, Jennifer Soh Fun., Law, Carlyn Kah Yen., Tay, Vivien Shih Pin.
Other Authors: Lee, Wai Peng
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1345
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Institution: Nanyang Technological University
Description
Summary:This report consists of a proposal for an integrated marketing communications campaign that is designed for Singapore Art Museum in order to improve their present marketing strategy.

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