Make green the new pink : a campaign to promote the Eastern Coastal Park Connector Network.

• Main Authors: Sing, Geok Shan., Tan, Li Yi., Goh, Xiang Yi., Syaheeda Aryanie Sapari.
• Other Authors: Lee Chun Wah
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/15692
• Institution: Nanyang Technological University

The purpose of this project is to increase knowledge and usage of the Eastern Coastal Park Connectors Network (ECPCN). The ECPCN is a 42km route linking major housing estates in the East with parks and greenery in the area. Research conducted by the National Parks Board showed that the youths wer...