Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.

• المؤلفون الرئيسيون: See, Magdalene Huiling., Png, Kenny Ming Huat., Ng, Jason Jin Sheng., Lau, Joyclene Hui Cheng.
• مؤلفون آخرون: Pieter Aquilia
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1024

Shedding Light on AWARE is a promotional campaign that aims to increase the visibility of the Association of Women's Action and Research (AWARE) in Singapore, with the ultimate goal of increasing supports and members for the voluntary welfare organization.