Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.

• Main Authors: See, Magdalene Huiling., Png, Kenny Ming Huat., Ng, Jason Jin Sheng., Lau, Joyclene Hui Cheng.
• Other Authors: Pieter Aquilia
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1024
• Institution: Nanyang Technological University

Shedding Light on AWARE is a promotional campaign that aims to increase the visibility of the Association of Women's Action and Research (AWARE) in Singapore, with the ultimate goal of increasing supports and members for the voluntary welfare organization.