Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.

Shedding Light on AWARE is a promotional campaign that aims to increase the visibility of the Association of Women's Action and Research (AWARE) in Singapore, with the ultimate goal of increasing supports and members for the voluntary welfare organization.

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Bibliographic Details
Main Authors: See, Magdalene Huiling., Png, Kenny Ming Huat., Ng, Jason Jin Sheng., Lau, Joyclene Hui Cheng.
Other Authors: Pieter Aquilia
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1024
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Institution: Nanyang Technological University

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