Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.

Shedding Light on AWARE is a promotional campaign that aims to increase the visibility of the Association of Women's Action and Research (AWARE) in Singapore, with the ultimate goal of increasing supports and members for the voluntary welfare organization.

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Bibliographic Details
Main Authors:	See, Magdalene Huiling., Png, Kenny Ming Huat., Ng, Jason Jin Sheng., Lau, Joyclene Hui Cheng.
Other Authors:	Pieter Aquilia
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1024
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1024
record_format	dspace
spelling	sg-ntu-dr.10356-10242019-12-10T12:02:29Z Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo. See, Magdalene Huiling. Png, Kenny Ming Huat. Ng, Jason Jin Sheng. Lau, Joyclene Hui Cheng. Pieter Aquilia Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Shedding Light on AWARE is a promotional campaign that aims to increase the visibility of the Association of Women's Action and Research (AWARE) in Singapore, with the ultimate goal of increasing supports and members for the voluntary welfare organization. Bachelor of Communication Studies 2008-09-10T07:13:48Z 2008-09-10T07:13:48Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/1024 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications See, Magdalene Huiling. Png, Kenny Ming Huat. Ng, Jason Jin Sheng. Lau, Joyclene Hui Cheng. Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.
description	Shedding Light on AWARE is a promotional campaign that aims to increase the visibility of the Association of Women's Action and Research (AWARE) in Singapore, with the ultimate goal of increasing supports and members for the voluntary welfare organization.
author2	Pieter Aquilia
author_facet	Pieter Aquilia See, Magdalene Huiling. Png, Kenny Ming Huat. Ng, Jason Jin Sheng. Lau, Joyclene Hui Cheng.
format	Final Year Project
author	See, Magdalene Huiling. Png, Kenny Ming Huat. Ng, Jason Jin Sheng. Lau, Joyclene Hui Cheng.
author_sort	See, Magdalene Huiling.
title	Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.
title_short	Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.
title_full	Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.
title_fullStr	Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.
title_full_unstemmed	Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.
title_sort	shedding light on aware : branding aware through the viral marketing of an animated promo.
publishDate	2008
url	http://hdl.handle.net/10356/1024
_version_	1681044226330066944

Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.

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