What makes a COVID-message effective on social media? : The investigation of language variation, bandwagon heuristic cues and modality on the persuasive effects of social media health messages
With the outbreak of Covid’19, there is a sharp increase in healthcare advertisements aimed to effectively disseminate pandemic-related information. Many of them are distributed through social media due to its capability to reach a large audience effectively. In countries with a creole language, lik...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/147176 |
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| Institution: | Nanyang Technological University |
| Language: | English |