What makes a COVID-message effective on social media? : The investigation of language variation, bandwagon heuristic cues and modality on the persuasive effects of social media health messages

• Main Author: Koh, Jia Mun
• Other Authors: Kang Hyunjin
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/147176
• Institution: Nanyang Technological University

With the outbreak of Covid’19, there is a sharp increase in healthcare advertisements aimed to effectively disseminate pandemic-related information. Many of them are distributed through social media due to its capability to reach a large audience effectively. In countries with a creole language, lik...