Persuasive and negative messages : an evaluation of Japanese and Singaporean business writing

• Main Authors: Han, Allyne Wen Jie, Lim, Ivy Wei, Loh, Man Mi
• Other Authors: Murfett, Ulrike Marianne
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/10006
• Institution: Nanyang Technological University

This exploratory study aims to understand the similarities and differences between Japanese and Singaporeans in their writing strategies towards persuasive and negative messages. In addition, explanations were given to account for any similarities and differences in this study. The evaluation is det...