Persuasive and negative messages : an evaluation of Japanese and Singaporean business writing

Persuasive and negative messages : an evaluation of Japanese and Singaporean business writing

This exploratory study aims to understand the similarities and differences between Japanese and Singaporeans in their writing strategies towards persuasive and negative messages. In addition, explanations were given to account for any similarities and differences in this study. The evaluation is det...

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Main Authors: Han, Allyne Wen Jie, Lim, Ivy Wei, Loh, Man Mi
Other Authors: Murfett, Ulrike Marianne
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::General::Social aspects
Online Access:http://hdl.handle.net/10356/10006
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10006
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spelling sg-ntu-dr.10356-100062023-05-19T03:30:06Z Persuasive and negative messages : an evaluation of Japanese and Singaporean business writing Han, Allyne Wen Jie Lim, Ivy Wei Loh, Man Mi Murfett, Ulrike Marianne Nanyang Business School DRNTU::Business::General::Social aspects This exploratory study aims to understand the similarities and differences between Japanese and Singaporeans in their writing strategies towards persuasive and negative messages. In addition, explanations were given to account for any similarities and differences in this study. The evaluation is determined by assessment of message components, which includes Position and Extent of Main Message, Extent of Reader Benefits/Explanations, Message-sidedness, Self-centeredness and Attempts to Cushion Blow. 2008-09-24T07:38:45Z 2008-09-24T07:38:45Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/10006 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::General::Social aspects
spellingShingle DRNTU::Business::General::Social aspects
Han, Allyne Wen Jie
Lim, Ivy Wei
Loh, Man Mi
Persuasive and negative messages : an evaluation of Japanese and Singaporean business writing
description This exploratory study aims to understand the similarities and differences between Japanese and Singaporeans in their writing strategies towards persuasive and negative messages. In addition, explanations were given to account for any similarities and differences in this study. The evaluation is determined by assessment of message components, which includes Position and Extent of Main Message, Extent of Reader Benefits/Explanations, Message-sidedness, Self-centeredness and Attempts to Cushion Blow.
author2 Murfett, Ulrike Marianne
author_facet Murfett, Ulrike Marianne
Han, Allyne Wen Jie
Lim, Ivy Wei
Loh, Man Mi
format Final Year Project
author Han, Allyne Wen Jie
Lim, Ivy Wei
Loh, Man Mi
author_sort Han, Allyne Wen Jie
title Persuasive and negative messages : an evaluation of Japanese and Singaporean business writing
title_short Persuasive and negative messages : an evaluation of Japanese and Singaporean business writing
title_full Persuasive and negative messages : an evaluation of Japanese and Singaporean business writing
title_fullStr Persuasive and negative messages : an evaluation of Japanese and Singaporean business writing
title_full_unstemmed Persuasive and negative messages : an evaluation of Japanese and Singaporean business writing
title_sort persuasive and negative messages : an evaluation of japanese and singaporean business writing
publishDate 2008
url http://hdl.handle.net/10356/10006
_version_ 1770567622072467456

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