Examining message-modality effects in the context of flu vaccination
Background: Research on message effects has focused mainly on text and less attention has been given to text effects in conjunction with other modalities. Text is processed sequentially and undergoes more cognitive control compared to visuals, which are processed almost instantaneously and undergo l...
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| Format: | Thesis-Master by Research |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/146759 |
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| Institution: | Nanyang Technological University |
| Language: | English |