THE EFFECT OF AN AUDIO STIMULUS : ACCENTS IN ENGLISH LANGUAGE ON CROSS-CULTURAL CONSUMER RESPONSE TO ADVERTISING

by MAY O. LWIN
Published 2020

COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN ENGLISH AND CHINESE LANGUAGE PRINT ADVERTISING

by MAY O. LWIN
Published 2019

Antimicrobial Resistance in the Asia Pacific region: A meeting report

by Esabelle Lo Yan Yam, Li Yang Hsu, Eric Peng Huat Yap, Tsin Wen Yeo, Vernon Lee, Joergen Schlundt, May O. Lwin, Direk Limmathurotsakul, Mark Jit, Peter Dedon, Paul Turner, Annelies Wilder-Smith
Published 2020

Toward a new misinformation framework: a meta-narrative review of misinformation in communication studies

by Lee, Si Yu
Published 2023

Investigating the contextual influences shaping recycling behaviours

by Ng, Ai Sian
Published 2022

Examining message-modality effects in the context of flu vaccination

by Ng, Janelle Shaina Hui Yi
Published 2021

Conceptualising objectification: examining objectification antecedents and effects on outgroup perceptions

by Ho, Jack Yong
Published 2022

Promoting the impossible to possible identifying effective message themes for marketing alternative proteins on social media

by Wong, Cherie Wen Xin, Ng, Ying Hui, Yap, Shao Ting
Published 2023

Heart Check, One, Two

by Chin, Gabrielle See, Hwang, Seoyun, Chua, Megan Tsui San, Seah, Lilian
Published 2024