THE EFFECT OF AN AUDIO STIMULUS : ACCENTS IN ENGLISH LANGUAGE ON CROSS-CULTURAL CONSUMER RESPONSE TO ADVERTISING

Ph.D

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Bibliographic Details
Main Author: MAY O. LWIN
Other Authors: BUSINESS ADMINISTRATION
Format: Theses and Dissertations
Published: 2020
Online Access:https://scholarbank.nus.edu.sg/handle/10635/181988
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Institution: National University of Singapore